In Business the Law of Averages is not always Common Sense

Many business owners seem to think that they will get an average,
or “their fair share of business” in a local area.
Relying on this alone does not make sense.
In a recent NRG business networking seminar I attended,
the presenter was Chris Bose of Inpress PR.
He spoke about the operation of Power Laws with Internet Traffic.
Whether on the [...]

Doing the right thing and measuring the result

I attended a seminar a couple of weeks ago at the Reading NRG Business Networking Group. It was presented by Phil Parr of the branding agency, twentyfive, on the subject of business to business branding.
One of the points he made was about the importance of constantly measuring the results of your branding activities.  He also [...]