In Business the Law of Averages is not always Common Sense

Many business owners seem to think that they will get an average,
or “their fair share of business” in a local area.

Relying on this alone does not make sense.

In a recent NRG business networking seminar I attended,
the presenter was Chris Bose of Inpress PR.
He spoke about the operation of Power Laws with Internet Traffic.
Whether on the Internet as a whole or in specific niches,
the dominant players get nearly all the traffic.

So in business it pays to define a niche and then dominate that niche.
Not to rely on the law of averages.